I picked up the adidas Originals Pharrell Williams Superstar Supershell and we take a closer look at the sneaker.
To begin with, here is a quick review and on-feet video of the Pharrell Williams Superstar Supershell:
I have been a fan of the Superstar sneaker ever since I discovered Limp Bizkit. Their soundtrack from the Mission Impossible movie is what caught my attention and thereon I only shared my love for their music with my brother.
What was evident in all their art work and videos was a pair of Superstars on Fred Durst‘s feet. It wasn’t till a lot later that I could score my first pair of Superstars in 2009 much before it became common place on everyone’s feet here in India.
When Pharrell Williams launched the Supercolor series with adidas Originals, it didn’t exactly do anything for me. I mean, sure, these were bright coloured kicks and I wouldn’t mind a pair but you know, meh. I do look back at them, every once a while and wonder if I should have copped a pair. But I prefer not living with regret you know. And then came his second collab with the brand which was the Supershell. Pharrell worked with 4 artists around the globe – Todd James (NYC), Zaha Hadid (British-Iraqi architect), Cass Bird (US based photographer) and Mr. (Japanese contemporary art).
The good thing about the second release was that they came in either black or white colorways because the artwork had to be given prominence above all else. The sneaker became a canvas. And the best part was that both toes got different graphics for each of the kicks. They never fail to grab eyeballs, these sneakers. I have been asked about them and complimented as well. Some people have asked me if I hand painted the toes. If it weren’t for the internet and easy access to info, I would have attempted to bullshit my way through it maybe. Maybe.
I picked up the all-black sneaker with art work by Mr. whose real name is Masakatsu Iwamoto. He has worked with Pharrell in the past on his “It Girl” music video which made this collaboration (and therefore this sneaker) relevant to me. Mr. works across various media like painting, sculpture and videos although his work is very similar in terms of style and visual aesthetics. Take for instance, the shell toe on these kicks, they look very cute and innocent. But it is widely known that his work always has some sexuality to it, coming from the Lolita complex that he has. But hey, I got some kinky anime at my feet and I guess that is something to write about! Why complain when anyone indulges in a bit of fan-service?!
We did this shoot on a road called NICE. I don’t know if that is an abbreviation or if they decided to call it literally because it really is a “NICE” road!