Anti Social Social Club is a streetwear brand that has a rather nasty rapport. And they dropped a pair of Sk8-Hi sneakers in collaboration with Vans and Dover Street Market last month. While a friend told me there was nothing to be proud of associating with ASSC, the hypebeast in me wouldn’t listen. Because baby pink is the flavour of the season, fuck “greenery”!
As per usual, kicking off with the unboxing video from my YouTube Channel.
ASSC has a pretty bad reputation. They apparently buy a bunch of Gildan tees/hoodies and screen print their logo/designs on them before doing a limited/hyped drop on their e-store. And with everything limited, the hype drives the brand with resellers flipping their tees and hoodies at twice or thrice the price.
The brand is led by Neek Lurk, who is Stussy‘s Social Media Manager. A self confessed manic depressive, sadist and masochist. Reading his interviews at times would make you feel he is a low-key appropriator. That aside, the brand in itself was set up to be more of a movement for people who are the label namesakes. People like me who truly are anti-social or, how I prefer calling it, selectively social. And it is only fair to say that ASSC has done pretty well for themselves with their graphic prints, pastel colors and relatable product names. Now, if only they could fix their shipping. Their tees take up to 3 months to ship once the order is confirmed. This Vans collab with UK’s premier clothier Dover Street Market took 2 weeks to ship!
As for the sneaker, it is a regular Sk8-Hi LX with a suede toe box and heel, leather lining on the inside, the works. The best parts are in the details. The tongue has your regular Vans branding on the outside, with either pair carrying the ASSC and DSM logos on the inside. The pair came with alternate laces, I kept the pink laces with the text (expect the unexpected) on because they make the sneakers pop. And the sole is my favourite part. It’s all pink with the words “Get Weird” debossed at the heel.
I put this look together, with Stance socks, a color co-ordinated ASSC tee and one of my favourite pick ups that seldom gets wear time (because am always in shorts) – Publish cropped pants. Not many people know this, but Publish was the brand that introduced joggers (not to be confused with sweatpants) to the market. When they launched back in 2009 (yes, that’s how long they’ve been around) there weren’t many takers at all. The first few drops of small batches failed miserably. The brand then had to shoot look books and show the audience how these pants could be teamed with sneakers and how a very masculine man could also pull them off. So much effort by the Publish brand to only be ripped off by every other brand subsequently. In fact, Publish owns the trademark to the term Jogger / Jogger Pant. Much like Flyknit is to Nike.
Tee – Anti Social Social Club
Cropped Pants – Publish
Socks – Stance
Sneakers – Antisocial Social Club X Vans X Dover Street Market