I am pretty sure you can recall the Diesel print campaign on Smart and Stupid? If you lived anywhere near civilization, there is no way you could have missed those “Look-at-me” and ballsy hoardings. So when Diesel approached me for a collaboration, I thought to myself “Why not go all out for this one?!”
Stupid might fail. Smart didn’t even try. – Diesel 2014 Campaign
I got together with up-and-coming fashion photographer Deepak Singh and model Himanshu Singh and we played it by ear. We all had our ideas, it had to be a studio shoot because this was something we were trying for the first time (except Himanshu of course) and it had to be crazy.
The results I thought are quite fun. It was fun when we shot but I gotta admit I was pretty stressed. See am quite the camera shy guy and it takes a zillion shots to get one right. On the other hand, when Himanshu was being shot, I just stood there with my jaw on the floor because he was so fluidic and such a natural. I was mighty impressed with the output. But then again, that could be just me and I will know soon enough about what my readers make of it.
Nonetheless, the fact remains, we might fail but at least we tried!