We take a quick look at the Reebok Classic InstaPump Fury Chinese New Year 2017 edition. And whilst this is a limited edition sneaker, we also go into the specifics of the InstaPump Fury and it’s heritage. Because this sneaker, has a crazy silhouette and does not really need limited editions to push it off shelves. Not right now, at least.
Like always, let us begin with an unboxing video from my YouTube Channel
The Reebok InstaPump Fury, is the brainchild of Steven Smith, a legendary sneaker designer behind the most classic New Balance silhouettes, the InstaPump Fury is iconic. And whilst the term is thrown around very loosely these days with all the relevant sneaker drops, the InstaPump Fury is just that. For a sneaker designed in 1994, it was (and still is) way ahead of it’s time in terms of design aesthetics.
The laceless, absurd, whacky coloured silhouette was meant to be running shoes. People, till this day, call it an ugly shoe but then it still has crazy appeal to a very limited audience. The sneaker is representative of the innovation phase that Reebok went through, strapping on the pump to any sneaker they could get their hands on. But the InstaPump Fury found an ally in Japan. Like everything that eventually pops up into the streetwear relevance scene, Japan adopted the InstaPump Fury. And Reebok kept the sneaker alive with annual limited edition drops which were lapped up almost entirely.
And that is when people began to notice, this unlikely sneaker that was all over Asia and seldom sighted in the west. Eventually, designers began initiating collaborations with Reebok, for the InstaPump Fury. Surely enough, the InstaPump Fury has strong names listed under it’s collab roster – BAPE, End Clothing, Concepts and more recently, Vetements!
Today, when the streetwear scene is rife with minimalism and muted colors, the Reebok Classic InstaPump Fury pops right out. And although serious runners don’t run in anything remotely close to the InstaPump, it is blurring the lines between fashion and sneakers. It is right there, on the forefront with the likes of Raf Simons’ work. And they are only getting bigger with their collabs.
What adds to the appeal perhaps is the heritage of this sneaker and it’s origin stories. How the team had to fight to launch this sneaker from the future, over 25 years ago. I wonder when time is going to catch up with the InstaPump though.
What do you make of the Reebok Classic InstaPump Fury Chinese New Year 2017 sneaker, I picked up from Afew Store Dusseldorf? Let me know through the comments.