I put together a Weekend Fit in an all DC Shoes ensemble.
You most certainly have heard of DC Shoes if you follow adventure sports or have a penchant for Ken Block videos. You know, the dude who drifts his Ford Focus RS all over the streets of cities like Dubai, San Francisco and London? Pretty sick skill sets though. And if you watch Ken Block’s drifting videos, 2 logos are just too obvious – Monster Energy and DC Shoes.
DC Shoes actively promote the “action” sports lifestyle like skateboarding or riding a mountain bike where it is supposed to be ridden, a mountain. But they also adapt a lot of what they do to fit the lifestyle audience. Like you and me, lesser mortals. Admit it, the only bike you rode in the last 6 months is a stationary bike at the gym when you went there in the first week of January right after your resolutions.
You should know by now, I am all for streetwear and easy style. And when I walked in to the DC Store, it was a rather easy task to put some of the pieces together. I should be honest, the shorts I picked up at the store I had already seen in pictures. I thought they were pretty alright. But when I saw them in person, I gravitated towards them and ended up picking them up right away.
For this post, I put together 2 fits using only DC Shoes and Apparel.
For the first look I kept things easy and monochromatic like I love it. The unifying theme was marble. From the back print on their box logo tee to the lounge shorts and mid-top sneakers. Perfect for a brunch buffet (elasticated waist band) or an evening by the pool.
For the second look, I pulled on their olive coloured joggers and a jersey print tee with what is my favourite silhouette/colorway of the DC skate shoes range. The ease with which these outfits transition from performance to lifestyle is worthy of mention. I mean, I am in no way a certified skater but I love the rebellion of their culture. I love the laid back vibes of skater outfits and I think DC Shoes fit right in. And the fact that you can wear these as lifestyle pieces as well, makes them as appealing to us mere mortals as it does to skaters.
What do you think about DC Shoes Spring Summer 2017 Collection? Let me know through the comments.
Shop the entire DC collection: DC Shoes and Outfits
Interesting Fact: If you did not know already, Ken Block is one half of the duo who created and launched DC Shoes back in 1993. The company was making profits of 100 MM USD per annum when they sold to Quiksilver in 2004. Ken Block though, stayed on to keep the brand pointed in the direction of the vision he had for it.